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Two Limited Viva La Juicy Scents Debut

New additions to the line include a parfum and a solid perfume necklace.

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By: Jamie Matusow

Editor-in-Chief

The Viva La Juicy Limited Edition fragrance collection, which includes a 3.4 fl. oz Parfum ($98) and a solid perfume necklace ($48), launches this Fall under a licensing partnership with Elizabeth Arden.

Viva La Juicy is made from a mix of mandarin orange, wild berries, honeysuckle, gardenia and creamy amber notes. The innovative packaging of both new fragrance offerings showcases the fun and flirty side of Juicy Couture. The Viva La Juicy Limited Edition Parfum bottle is gilded and distressed with a three-step proprietary metallization process used for the first time on fragrance bottles. A heart-shaped charm adorns the vintage-looking bottle and is pinned to a fuchsia bow. The Viva La Juicy Solid Perfume Necklace is comprised of a diamond-gem heart-shape filled with solid perfume and a gold chain. It comes in a bright pink case reminiscent of a jewelry box. The necklace could become a keepsake charm once the solid perfume has been used in full. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:”Table Normal”; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:””; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:”Calibri”,”sans-serif”; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:”Times New Roman”; mso-bidi-theme-font:minor-bidi;}

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